Behavioral patterns of the B corps

Abstract

The movement B-Corp is a new way to visualize the new emerging businesses that came to our world in 2006. This research is carried out in order to deepen knowledge of this B movement at the international level. In addition, we are trying to understand the patterns that underlie the geographical location of these companies. It may be interesting for all companies wishing to integrate into this movement. Specifically, this study aims to answer questions like Where B corps have been most successful? What sectors are the most commonly used for creating a B corp? What are the characteristics of a country that encourage the creation of these businesses? Why? In order to investigate this, we have taken the data of enterprises B-Corp on their official website and we have also analyze various characteristics of the countries where they have been created with the intention of forming a pattern of behavior that will allow us to explain the principle role model in the creation of the B corps. As a result of that, we obtain that the B corps tend to be located in countries with high human development index, a high degree of pollution and a high rate of Doing Business. On the contrary, these companies have no significance in countries with low human development index, low contamination and low rate by Doing Business. In addition, these companies succeed in industrial sectors, such as Food and Beverage and Marketing. Be knowledgeable of this information will help all those people interested in the movement B-Corp to understand the evolution of them, the sectors where more success has this certification about social impact. We also shall provide information about which threats and opportunities can be found according to the choice of location and sector.