Marketing plan of "Laboris"
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TitleMarketing plan of "Laboris"
Tutor/Supervisor; University.DepartmentEstrada Guillén, Marta; Universitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
PublisherUniversitat Jaume I
In the present study, the marketing plan that I have carried out about Laboris, can be observed. This enterprise belongs to advocacy sector; it is part of Apicegrupo, a set of enterprises to which hit belongs to and ... [+]
In the present study, the marketing plan that I have carried out about Laboris, can be observed. This enterprise belongs to advocacy sector; it is part of Apicegrupo, a set of enterprises to which hit belongs to and which is known. Currently, this is a segment spilled and each time there are more enterprises that are gathering interest to enter. It also has a lot of different branches. There are two customers’ profiles in these services: enterprises and individuals, in this marketing plan, there is an attempt to establish that the office focuses on individuals too. The competitive strategy that follows the enterprise is niches since there are numerous branches to deal with, and it is better to focus on a specific niche. In Castellon, different law firms as their direct competition are found. However, there are attorneys and advisors that are indirect competition. In the following marketing plan, a set of proposals and suggestions are going to be given in order to adapt the enterprise to the market and stand with new services, modifications and promotions, making customers’ expectations possible. To conclude, after carrying on the analysis and establishing which are going to be the proposed aims, different action plans have been developed to improve the maintenance and enterprise growing. These plans have been quantified according to a budget in an assigned time of realization, and a control plan of different aims has been carried out to know if those are done. [-]
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2017-2018
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