Marketing plan of Quin Cafe

Abstract

Quin café is a small cafeteria and snack bar located in Burriana. In September 2009, it opened its doors and has not stopped growing since then. In spite of the crisis, this small business has faced the loss of purchasing power of consumers and is now one of the most highly valued snack bars in the town. This plan proposes actions to improve the company, giving it a valuable competitive advantage that will allow it to build customer loyalty. The internal and external situation of the company, the business competitiors, the market and several objectives are analyzed. Finally, an action plan is proposed to enable the company to grow and, in order to make this plan viable, it will be quantified through a budget and subsequent monitoring. All the information about Quin Cafe discussed in the following plan is extracted from research with qualitative interviews with Quin Cafe staff.