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dc.contributor.authorCalzada Pérez, María
dc.date.accessioned2018-03-21T11:36:43Z
dc.date.available2018-03-21T11:36:43Z
dc.date.issued2017-07
dc.identifier.citationCalzada-Pérez, M. (2017). The Impact of Symbolic Culture on the Understanding of Visual Figuration in a Cross-Cultural Environment. Journal of Intercultural Communication, (44), N_A-N_A.ca_CA
dc.identifier.issn1404-1634
dc.identifier.urihttp://hdl.handle.net/10234/173528
dc.description.abstractThis paper focuses on the understanding of visual rhetorical figures as they appear in today's globalized advertising. A sound theoretical model (i.e., Phillips and McQuarrie 2004) is first reviewed to select a good representative sampling (i.e., 9 advertisements) of the behaviour domain measured. Then, a population of 60 English language students are questioned regarding these 9 advertisements. This study uses a combined methodology, resorting to basic quantitative data to reveal qualitative findings. Our discussion supports prior research (Callister and Stern 2008: 148) indicating that culture is essential for image understanding in a crosscultural environment and stands in opposition to those who act on the assumption that visuals are universal and therefore understandable in all cultures of the world (Levitt 1983).ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherImmigrant Instituteca_CA
dc.subjectvisual figurationca_CA
dc.subjectunderstandingca_CA
dc.subjectsymbolic cultural componentca_CA
dc.subjectglobalisationca_CA
dc.subjectSpanish contextca_CA
dc.titleThe Impact of Symbolic Culture on the Understanding of Visual Figuration in a Cross-Cultural Environmentca_CA
dc.typeinfo:eu-repo/semantics/articleca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_CA
dc.relation.publisherVersionhttps://search.proquest.com/docview/1963404685/fulltext/3A5071CA25A424EPQ/1?accountid=15297ca_CA
dc.type.versioninfo:eu-repo/semantics/publishedVersionca_CA


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