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The Impact of Symbolic Culture on the Understanding of Visual Figuration in a Cross-Cultural Environment
dc.contributor.author | Calzada Pérez, María | |
dc.date.accessioned | 2018-03-21T11:36:43Z | |
dc.date.available | 2018-03-21T11:36:43Z | |
dc.date.issued | 2017-07 | |
dc.identifier.citation | Calzada-Pérez, M. (2017). The Impact of Symbolic Culture on the Understanding of Visual Figuration in a Cross-Cultural Environment. Journal of Intercultural Communication, (44), N_A-N_A. | ca_CA |
dc.identifier.issn | 1404-1634 | |
dc.identifier.uri | http://hdl.handle.net/10234/173528 | |
dc.description.abstract | This paper focuses on the understanding of visual rhetorical figures as they appear in today's globalized advertising. A sound theoretical model (i.e., Phillips and McQuarrie 2004) is first reviewed to select a good representative sampling (i.e., 9 advertisements) of the behaviour domain measured. Then, a population of 60 English language students are questioned regarding these 9 advertisements. This study uses a combined methodology, resorting to basic quantitative data to reveal qualitative findings. Our discussion supports prior research (Callister and Stern 2008: 148) indicating that culture is essential for image understanding in a crosscultural environment and stands in opposition to those who act on the assumption that visuals are universal and therefore understandable in all cultures of the world (Levitt 1983). | ca_CA |
dc.format.mimetype | application/pdf | ca_CA |
dc.language.iso | eng | ca_CA |
dc.publisher | Immigrant Institute | ca_CA |
dc.rights.uri | http://rightsstatements.org/vocab/CNE/1.0/ | * |
dc.subject | visual figuration | ca_CA |
dc.subject | understanding | ca_CA |
dc.subject | symbolic cultural component | ca_CA |
dc.subject | globalisation | ca_CA |
dc.subject | Spanish context | ca_CA |
dc.title | The Impact of Symbolic Culture on the Understanding of Visual Figuration in a Cross-Cultural Environment | ca_CA |
dc.type | info:eu-repo/semantics/article | ca_CA |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | ca_CA |
dc.relation.publisherVersion | https://search.proquest.com/docview/1963404685/fulltext/3A5071CA25A424EPQ/1?accountid=15297 | ca_CA |
dc.type.version | info:eu-repo/semantics/publishedVersion | ca_CA |
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