Marketing Plan of NH Mindoro

Abstract

NH Mindoro is known as one of the best four star hotels in Castellon, it was the first hotel ever established in the city of Castellon. Since its establishment it has never stop to offer its customers a cosy accommodation and good services. Mindoro offers a wide variety of amenities. This hotel is located in the heart beat of Castellon, very close to the beach, lovely parks and it is surrender with many facilities customers hope to get when reserving a hotel. Mindoro has 105 modern and fully equipped rooms, designed to provide comfortable holidays for business men and for travellers. In this marketing plan, we have analysed the internal and external analysis, we have seen the organizational structure, where we concluded that the hotel has a high level of work specialization, which introduces the concept of centralization since the decisionmaking is so unified. In addition, we saw the market analysis, that is, the sector and customer’s analysis, and we have seen the main factors that lead a customer to book a room in a hotel and the different types of guests that can visits hotels. Furthermore, we also analysed the strengths and weaknesses of the main competitors. Noticing that Mindoro’s prices are slightly higher that competitors, but it try to maintain an excellent relationship with customers. Thus, regarding the previous analysis we established several objectives to acquire this marketing plan, like increasing the number of visits on the website, increasing the level of satisfaction, offering a package deals and more. So therefore, in order to achieve these goals we introduced some relevant strategies, such as differentiation strategy, market penetration due to Ansoff´s Matrix and the analyzer strategy. Finally, to accomplish those objectives we proposed different actions programs base on the four elements of marketing mix, such as: service, price, distribution and communication decisions, in order to improve the growth of the hotel. In addition to those actions programs, we assigned budgets, schedule of all activities and some guidelines of control to ensure the achievement of the objective of this marketing plan.