Show simple item record

dc.contributor.authorSanchis Sarrió, Magdalena
dc.contributor.otherRuiz Garrido, Miguel Francisco
dc.contributor.otherUniversitat Jaume I. Departament d'Estudis Anglesos
dc.date.accessioned2018-03-12T18:51:25Z
dc.date.available2018-03-12T18:51:25Z
dc.date.issued2017-11-09
dc.identifier.urihttp://hdl.handle.net/10234/173316
dc.descriptionTreball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2016/2017
dc.description.abstractThis master’s thesis presents, as its main objective, the development of a branding strategy proposal for a Spanish SME called Técnicas y Aplicaciones Productivas S.L., mainly known as Protecnic. It is widely believed that branding is an essential task that should be taken into account by any type of company in order to experience a faster growth, both at national and international levels. However, this is not the case of Protecnic. That is the reason why this proposal starts from a deep external and internal business analysis to locate the company in the market, followed by a more specific research on its current brand status, and concluded with the branding strategy proposal itself, which includes suggestions of modifications and new features to build a consistent, coherent and successful brand for Protecnic.ca_CA
dc.format.extent76 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.subjectMàster Universitari en Llengua Anglesa per al Comerç Internacionalca_CA
dc.subjectMáster Universitario en Lengua Inglesa para el Comercio Internacionalca_CA
dc.subjectMaster's Degree in English Language for International Tradeca_CA
dc.subjectmarketingca_CA
dc.subjectbrandingca_CA
dc.subjectBrand Identity Modelca_CA
dc.subjectbrand personalityca_CA
dc.subjectstrategyca_CA
dc.titleDeveloping a branding strategy proposal for protecnicca_CA
dc.typeinfo:eu-repo/semantics/masterThesisca_CA
dc.educationLevelEstudios de Postgradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record