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dc.contributor.authorFelguera Pérez, Irene
dc.contributor.otherRuiz Garrido, Miguel Francisco
dc.contributor.otherUniversitat Jaume I. Departament d'Estudis Anglesos
dc.date.accessioned2018-02-13T12:00:28Z
dc.date.available2018-02-13T12:00:28Z
dc.date.issued2017-11-09
dc.identifier.urihttp://hdl.handle.net/10234/172766
dc.descriptionTreball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2016/2017ca_CA
dc.description.abstractIn the past decades, the Internet and the World Wide Web have been growing unceasingly and have become part of everyone’s daily lives. At a personal level, the use of the Internet on a daily basis is related to communicate with friends and family, to find information or even to do groceries. At a professional level, companies have taken advantage of the benefits the Web has to offer and started launching their services online, or even started functioning only on the net. However, competition has become greater than ever and simply having online presence is not enough. Companies have to work hard and invest resources to create an image and a brand that will allow them to differentiate themselves from the rest, to be seen and to stay on the consumers’ mind. Unfortunately, not every business can develop an online strategy easily and some of them struggle to find the right one. This is the case of Artisan Global Media, a Swedish IT company focused solely on web and cloud services. Artisan has been benefiting from a modest success that allowed them to stay in the business, but nowadays they find difficulties to reach new customers, which is preventing them from getting larger and being closer to competitors. The aim of the following master’s thesis is to analyze the digital marketing strategy of the company and suggesting recommendations for its improvement. To do so, the elements considered have been the company’s website, the user-friendly factors, the strategies to drive traffic to the site (such as SEO and SEM), the social media strategy and the content marketing. As a result of the paper, it is possible to know more about the latest trends in a digital marketing strategy that every company should follow in order to achieve the success expected.ca_CA
dc.format.extent51 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.subjectMàster Universitari en Llengua Anglesa per al Comerç Internacionalca_CA
dc.subjectMáster Universitario en Lengua Inglesa para el Comercio Internacionalca_CA
dc.subjectMaster's Degree in English Language for International Tradeca_CA
dc.titleStudy and proposal of a digital marketing strategy for an IT company: the case of Artisan Global Mediaca_CA
dc.typeinfo:eu-repo/semantics/masterThesisca_CA
dc.educationLevelEstudios de Postgradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


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