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dc.contributor.authorGuillamón Suesta, Francisco
dc.contributor.otherFortanet-Gomez, Inmaculada
dc.contributor.otherUniversitat Jaume I. Departament d'Estudis Anglesos
dc.date.accessioned2018-01-11T12:42:12Z
dc.date.available2018-01-11T12:42:12Z
dc.date.issued2017-09-09
dc.identifier.urihttp://hdl.handle.net/10234/171755
dc.descriptionTreball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs acadèmic: 2016/2017ca_CA
dc.description.abstractMultimodality has recently emerged within the area of discourse analysis as a research tendency the objective of which is to understand how all the semiotic modes beyond language significantly contribute to the exchange of information and meaning in any communicative situation (Baldry, 2000; Iedema, 2003; Kress & van Leeuwen, 2001). This master’s thesis therefore focuses on the multimodal features of the innovative hybrid web-mediated genre TED Talks, which arises to promote science popularisation and dissemination of ideas (Caliendo, 2012; Ludewig, 2017). Specifically, the multimodal examination is narrowed to the art of storytelling at the beginning of the presentations. Although this has been identified as a beneficial introductory resource (Ludewig, 2017; Masi, 2016; Salmon, 2010; Scotto di Carlo, 2015), its multimodal component has not been explored yet. The present research intends to analyse stories that act as opening elements in business-related TED Talks. The first aim of the project was to quantitatively determine the number of business TED Talks beginning with narratives. After that, some extracts from three stories were selected for subsequent multimodal examination, in terms of gesture, head movement, facial expression, gaze, intonation, words and macrostructure. Results reveal that a considerable percentage of business TED Talks start with storytelling. Besides, they also indicate that presenters tend to include and intertwine multimodal semiotic modes as a remarkable and personal strategy to enhance and broaden understanding. These results are later discussed and compared with previous research. Finally, some pedagogical applications and guidelines for further investigation are suggested.ca_CA
dc.format.extent125 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.subjectMàster Universitari en Llengua Anglesa per al Comerç Internacionalca_CA
dc.subjectMáster Universitario en Lengua Inglesa para el Comercio Internacionalca_CA
dc.subjectMaster's Degree in English Language for International Tradeca_CA
dc.subjectDiscourse analysisca_CA
dc.subjectMultimodalityca_CA
dc.subjectMultimodal discourse analysisca_CA
dc.subjectOral presentationsca_CA
dc.subjectTEDca_CA
dc.subjectTED Talksca_CA
dc.subjectScience popularisationca_CA
dc.subjectStorytellingca_CA
dc.subjectNarrativeca_CA
dc.titleA Multimodal Approach to Storytelling in TED Talksca_CA
dc.typeinfo:eu-repo/semantics/masterThesisca_CA
dc.educationLevelEstudios de Postgradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


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