Social balance: a tool for management and accountability

Abstract

The goal of this paper is to analyze different kinds of Social Balance through a literature review of various authors who point out the importance of incorporating the social dimension of economy to companies. It is necessary to study the Social Balance, as it is a tool that has little visibility in comparison with the importance that is gaining in an economic context with increasing concern for social issues. This study also focuses on the normative dimension, or the lack of it, which makes the whole process of generalizing the use of the Social Balance much slower. At the end of this paper it is shown how, from a comparative and technical perspective, and apart from economic considerations, the way the Common Good Report has been designed -based on the Common Good Matrix, offers the most complete picture of the ethic success of a company. It is concluded that it is necessary that companies uses Social Balance as one more of their daily tools as a key tool to deal with sustainability.