Marketing plan of "El cafenet"
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TitleMarketing plan of "El cafenet"
Tutor/Supervisor; University.DepartmentBeser Hernández, José Maria; Universitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
PublisherUniversitat Jaume I
This executive summary is intended to analyze the business viability chosen: cafeteria “El Cafenet” and the objectives in the short term. In order that the people whom it is directed already are investing or other ... [+]
This executive summary is intended to analyze the business viability chosen: cafeteria “El Cafenet” and the objectives in the short term. In order that the people whom it is directed already are investing or other third parties, could take decisions of investment enjoying all the available information. It is believed that the business is viable since it is placed in a zone travelled and surrounded by sites to bear in mind since they are: a school, a gymnasium and a center where courses of computer science are applied, provoking this way the presence of people of a constant and constant way, where potential clients appear day after day. The annual aims that we find are quantifiable: the attraction of some more 15 % of potential clients, to support those that already we have and to satisfy a total of 85 %, causing this way an increase of the sales and of the benefits in approximately 15 % more than the previous year, having in mind diverse action plans that in the final part we will find, in that there would be needed an approximate budget of approximately 8.149 Euros per year. [-]
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2016/2017
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