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dc.contributor.authorSoler Gallego, Héctor
dc.contributor.otherLópez Font, Lorena
dc.contributor.otherUniversitat Jaume I. Departament de Ciències de la Comunicació
dc.date.accessioned2017-09-28T17:44:44Z
dc.date.available2017-09-28T17:44:44Z
dc.date.issued2017-06-09
dc.identifier.urihttp://hdl.handle.net/10234/169050
dc.descriptionTreball Final de Grau en Publicitat i Relacions Públiques. Codi: PU0932. Curs acadèmic: 2016/2017ca_CA
dc.description.abstractThe promotion of a film is very different from the promotion of other products or services, these are selling art and art is always difficult to sell. You have a more critical audience with your final product, because the premiere of a film and its subsequent marketing depends a lot on the first impressions that are generated on the film and the own generated by the people. Generating interest and expectation has never been so important for the film industry, large blockbusters appear more regularly, producers are gathering in networks to attract attention and actors and directors participate in a constant dialogue with the public so that the so-called " Hype "does not decline and people are euphoric on the day of the release. In this work we will see through the analysis of three campaigns the evolution that has been followed in this industry. They will analyze the contents, channels and methods that composed these three campaigns celebrated at the time or important by the characteristics that surround them. We will study the double-edged sword that are networks, the large amount of content that can be generated and how to use this content so that people feel like part of the movie.ca_CA
dc.format.extent62 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isospaca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.subjectGrau en Publicitat i Relacions Públiquesca_CA
dc.subjectGrado en Publicidad y Relaciones Públicasca_CA
dc.subjectBachelor's Degree in Advertising and Public Relationsca_CA
dc.subjectcineca_CA
dc.subjectpublicidadca_CA
dc.subjectcreación de contenido on lineca_CA
dc.subjectredes socialesca_CA
dc.subjectengagementca_CA
dc.titleCómo vender una película. Análisis de la evolución en la promoción del cineca_CA
dc.typeinfo:eu-repo/semantics/bachelorThesisca_CA
dc.educationLevelEstudios de Gradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


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