Crowdfunding Japanese Commercial Animation: Collective Financing Experiences in Anime
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TitleCrowdfunding Japanese Commercial Animation: Collective Financing Experiences in Anime
PublisherTaylor & Francis
This paper offers an exploration of the incipient development of crowdfunding anime projects for short and medium-length films. Japanese commercial animation is characterised by the support of a strong production ... [+]
This paper offers an exploration of the incipient development of crowdfunding anime projects for short and medium-length films. Japanese commercial animation is characterised by the support of a strong production industry that primarily targets local audiences through cross-media projects, developed in synergy with other cultural sectors (such as the publishing industry, record labels or video game developers). The growing acceptance of anime in markets around the world has strengthened it as one of the most well-known forms of Japanese popular culture and has also resulted in changes to some of the dominant dynamics of its production to adapt to technological innovations. One of these changes has been the rise of crowdfunding, an increasingly popular form of financing involving the patronage of fans from all corners of the world who want to participate in these audiovisual projects. This paper analyses the response to some of the more popular initiatives from a historiographical perspective on the production and reception of commercial animation and the main theories related to the relationship between the hyperactive nature of Japanese fandom and collective financing. The conclusions include the confirmation of the increasing receptiveness to anime crowdfunding among potential sponsors—especially among fans based outside Japan on platforms with a global reach, such as Kickstarter—and a consideration of the transformative potential of this phenomenon for a precarious industry and its usefulness as a tool for exploring the viability of the production and distribution of projects by animation studios. [-]
Investigation projectThis work was supported by Ministerio de Economía y Competitividad del Gobierno de España for the research project El sistema de investigación en España sobre prácticas sociales de comunicación. Mapa de proyectos, grupos, líneas, objetos de estudio y métodos under Grant number CSO2013-47933-C4-4-P code 14I275.01/1; by the Universitat Jaume I for the research project La crisis de lo real: la representación documental e informativa en el entorno de la crisis financiera global, under Grant number P1·1A2014-05; by Comunitat Valenciana through the scholarship Programa VALi+D, under grants ACIF/2015/162 and BEFPI/2016/055.
Bibliographic citationLORIGUILLO-LÓPEZ, Antonio. Crowdfunding Japanese Commercial Animation: Collective Financing Experiences in Anime. International Journal on Media Management, 2017, vol. 19, no 2, p. 182-195.
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