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The Construction of the Concept Internet through Metaphors
(Publicacions de la Universitat Jaume I, 2007)
The expressions by which we refer to the Internet reveal how we conceptualize
it. Rather than “a network of networks of computers”, as it is usually defined, we actually
perceive and experience the Internet as a PLACE. ...
Metáfora y discurso
(Publicacions de la Universitat Jaume I, 2007)
Texto completo del vol. 5 (2007) de la revista Cultura, Lenguaje y Representación / Culture, Language and Representation.
Colours We Live by?: Red and Green Metaphors in English and Spanish
(Publicacions de la Universitat Jaume I, 2007)
This paper aims to deepen into the nature of motivation and into the literal and
metaphorical continuum of colour expressions for red and green in English and Spanish. We
focus on the analysis of colour metaphors in ...
Discourse, Semantics and Metonymy
(Publicacions de la Universitat Jaume I, 2007)
In current research on discourse analysis and on metonymy there is an idea that
is missing: the study of the discourse potential of metonymic activity. The reasons for this
are to be found, in all likelihood, on the one ...
The rhetorical dimension of printed advertising: a discourse-analytical approach
(Publicacions de la Universitat Jaume I, 2007)
he study of the rhetorical uses of language in advertising can be approached
from different disciplines –discourse analysis, media studies, metaphor theory–. Although
normally focusing on different aspects according to ...
Defining semantic and prosodic tools for the analysis of live metaphor uses in Spoken Corpora
(Publicacions de la Universitat Jaume I, 2007)
Considering metaphors as hypercoding elements in a genetic outlook, a corpus of
twenty six scripted interviews, in British and American English and in French was labelled
morphosyntactically and with lsa (latent semantic ...
Presentación: Metáfora y discurso
(Publicacions de la Universitat Jaume I, 2007)
Metaphoric extension and invited inferencing in semantic change
(Publicacions de la Universitat Jaume I, 2007)
Two models of semantic change, metaphoric extension (Sweetser, 1990) and
invited inferencing (Traugott and Dasher, 2002), have been offered as explanations for
changes such as “see” > “know/understand”. In this paper, I ...