• openAccess   Colours We Live by?: Red and Green Metaphors in English and Spanish 

      Rodríguez-Redondo, Ana Laura; Molina Plaza, Silvia Publicacions de la Universitat Jaume I (2007)
      This paper aims to deepen into the nature of motivation and into the literal and metaphorical continuum of colour expressions for red and green in English and Spanish. We focus on the analysis of colour metaphors in ...
    • openAccess   Defining semantic and prosodic tools for the analysis of live metaphor uses in Spoken Corpora 

      Cloiseau, Gilles Publicacions de la Universitat Jaume I (2007)
      Considering metaphors as hypercoding elements in a genetic outlook, a corpus of twenty six scripted interviews, in British and American English and in French was labelled morphosyntactically and with lsa (latent semantic ...
    • openAccess   Discourse, Semantics and Metonymy 

      Otal Campo, José Luis Publicacions de la Universitat Jaume I (2007)
      In current research on discourse analysis and on metonymy there is an idea that is missing: the study of the discourse potential of metonymic activity. The reasons for this are to be found, in all likelihood, on the one ...
    • openAccess   Metaphoric extension and invited inferencing in semantic change 

      Sullivan, Karen Publicacions de la Universitat Jaume I (2007)
      Two models of semantic change, metaphoric extension (Sweetser, 1990) and invited inferencing (Traugott and Dasher, 2002), have been offered as explanations for changes such as “see” > “know/understand”. In this paper, I ...
    • openAccess   Metáfora y discurso 

      Autores varios Publicacions de la Universitat Jaume I (2007)
      Texto completo del vol. 5 (2007) de la revista Cultura, Lenguaje y Representación / Culture, Language and Representation.
    • openAccess   Presentación: Metáfora y discurso 

      Navarro i Ferrando, Ignasi; Otal Campo, José Luis; Silvestre-López, Antonio-José Publicacions de la Universitat Jaume I (2007)
    • openAccess   The Construction of the Concept Internet through Metaphors 

      Porto , M Dolores Publicacions de la Universitat Jaume I (2007)
      The expressions by which we refer to the Internet reveal how we conceptualize it. Rather than “a network of networks of computers”, as it is usually defined, we actually perceive and experience the Internet as a PLACE. ...
    • openAccess   The rhetorical dimension of printed advertising: a discourse-analytical approach 

      Segovia Martín, Raquel Publicacions de la Universitat Jaume I (2007)
      he study of the rhetorical uses of language in advertising can be approached from different disciplines –discourse analysis, media studies, metaphor theory–. Although normally focusing on different aspects according to ...