ListarCLR_2007__núm.5 por tema "discourse analysis"
Mostrando ítems 1-2 de 2
-
Is This a Metaphor? On the Difficult Task of Identifying Metaphors in Scientific Discourse
Publicacions de la Universitat Jaume I (2007)This article focuses on the problem of metaphor identification in scientific language. In Conceptual Metaphor Theory, metaphors are often observed on the conceptual level. As in this framework there is no genuine linguistic ... -
The rhetorical dimension of printed advertising: a discourse-analytical approach
Publicacions de la Universitat Jaume I (2007)he study of the rhetorical uses of language in advertising can be approached from different disciplines –discourse analysis, media studies, metaphor theory–. Although normally focusing on different aspects according to ...