Listar adComunica_2017_no. 14 por autoría "f6021a9d-1cd8-4c39-b5f0-22c710b54fd2"

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    • openAccess   Narrativas transmedia y publicidad: análisis de las campañas más premiadas (2011-2016) 

      Martínez Sáez, José; Canós Cerdá, Elvira; Sanchis Roca, Gemma AdComunica, Asociación para el desarrollo de la comunicación (2017)
      The objectives of this work can be summarized as follows: 1) To check if among the most awarded campaigns during the last six years in the main advertising festivals we can find campaigns that deserve to be considered ...