Marketing plan temporal transfer ETT.
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TitleMarketing plan temporal transfer ETT.
Tutor/SupervisorBeser Hernández, José María
Tutor/Supervisor; University.DepartmentUniversitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
PublisherUniversitat Jaume I
Temporal Transfer ETT is a temporary work agency, which began as a consultancy, with more than 20 years of experience and currently has 4 delegations distributed between the Valencian Community and Catalonia. During ... [+]
Temporal Transfer ETT is a temporary work agency, which began as a consultancy, with more than 20 years of experience and currently has 4 delegations distributed between the Valencian Community and Catalonia. During this time it has become as a reference between the temporary work agencies of the Baix Maestrat, offering a high quality and personalized service. In addition, the experience in the consultancy allows the company to offer advice, both to the companies with which it works and to the employees that it transfer, thus providing a competitive advantage that offers an added value to its service and allows them to differentiate themselves from the competitors, both from the big multinationals and from the small temporary work agencies that work in the same area. At the present time, Spain is in a period of economic recovery that means an increase in demand and an increase in invoicing. Through the business plan, the companies can take advantage of this market opportunity and improve some aspects to grow as a company, gain customer loyalty and increase invoicing. To begin, an analysis of the environment will be done studying the micro and macroenvironment. Subsequently, the objectives will be described, over one year away, which are intended to be achieved with this business plan through the strategies to be detailed. Finally, 8 actions are proposed distributed among price, service, distribution and promotion, which pursues the objectives proposed. These actions had assigned a period of time in which they will be implemented in the company and a control to observe the deviations of the estimate and to be able to correct them if it were necessary. [-]
Treball Final de Grau. Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic 2016/2017
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