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The Digital representation of an industrial cluster through its corporate website image: online discourse and genre analysis
| dc.contributor.author | Edo-Marzá, Nuria | |
| dc.date.accessioned | 2017-05-11T07:36:01Z | |
| dc.date.available | 2017-05-11T07:36:01Z | |
| dc.date.issued | 2007 | |
| dc.identifier.citation | EDO MARZÁ, Nuria. The Digital Representation of an Industrial Cluster through its corporate website image: Online Discourse and Genre Analysis. En: Posteguillo, S. , et al. (ed.). The Texture of Internet: Netlinguistics in Progress, 2007, p. 46-74 | ca_CA |
| dc.identifier.isbn | 9781847181732 | |
| dc.identifier.uri | http://hdl.handle.net/10234/167533 | |
| dc.description.abstract | The corporate (website) image offered by industrial clusters in general and by the Spanish ceramic industrial cluster in particular is enhanced by the use of genres that fit and follow the logic of the times in terms of evolution (cybergenres). These digital genres extend the potential of traditional ones in terms of meeting the expectations and reflecting the cornmunicative practices of discourse communities, allowing the creation of a coherent, effective and easily identifiable corporate website image. | ca_CA |
| dc.format.extent | 16 p. | ca_CA |
| dc.format.mimetype | application/pdf | ca_CA |
| dc.language.iso | eng | ca_CA |
| dc.publisher | Cambridge Scholars Publishing | ca_CA |
| dc.rights | Copyright © 2007 by Santiago Posteguillo, María José Esteve, M. Lluisa Gea-Valor and contributors | ca_CA |
| dc.rights.uri | http://rightsstatements.org/vocab/InC/1.0/ | * |
| dc.subject | genre analysis | ca_CA |
| dc.subject | industrial cluster | ca_CA |
| dc.subject | website | ca_CA |
| dc.title | The Digital representation of an industrial cluster through its corporate website image: online discourse and genre analysis | ca_CA |
| dc.type | info:eu-repo/semantics/bookPart | ca_CA |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | ca_CA |
