Mostrar el registro sencillo del ítem

dc.contributor.authorEdo Marzá, Nuria
dc.date.accessioned2017-05-11T07:36:01Z
dc.date.available2017-05-11T07:36:01Z
dc.date.issued2007
dc.identifier.citationEDO MARZÁ, Nuria. The Digital Representation of an Industrial Cluster through its corporate website image: Online Discourse and Genre Analysis. En: Posteguillo, S. , et al. (ed.). The Texture of Internet: Netlinguistics in Progress, 2007, p. 46-74ca_CA
dc.identifier.isbn9781847181732
dc.identifier.urihttp://hdl.handle.net/10234/167533
dc.description.abstractThe corporate (website) image offered by industrial clusters in general and by the Spanish ceramic industrial cluster in particular is enhanced by the use of genres that fit and follow the logic of the times in terms of evolution (cybergenres). These digital genres extend the potential of traditional ones in terms of meeting the expectations and reflecting the cornmunicative practices of discourse communities, allowing the creation of a coherent, effective and easily identifiable corporate website image.ca_CA
dc.format.extent16 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherCambridge Scholars Publishingca_CA
dc.rightsCopyright © 2007 by Santiago Posteguillo, María José Esteve, M. Lluisa Gea-Valor and contributorsca_CA
dc.subjectgenre analysisca_CA
dc.subjectindustrial clusterca_CA
dc.subjectwebsiteca_CA
dc.titleThe Digital representation of an industrial cluster through its corporate website image: online discourse and genre analysisca_CA
dc.typeinfo:eu-repo/semantics/bookPartca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_CA


Ficheros en el ítem

Thumbnail

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem


Ministerio Este proyecto ha recibido una ayuda de la Dirección General del Libro, Archivos y Bibliotecas del Ministerio de Cultura.
DSpace
Metadatos sujetos a :Public Domain | Información y consultas:biblioteca@uji.es | Política general de seguridad de la información | Nota legal
Universitat Jaume I - Av. de Vicent Sos Baynat, s/n 12071 Castelló de la Plana, España - Tel.: +34 964 72 87 61 Fax: +34 964 72 87 78