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dc.contributor.authorFeenstra, Ramón A.
dc.contributor.authorGonzález Esteban, Elsa
dc.date.accessioned2017-03-02T10:13:35Z
dc.date.available2017-03-02T10:13:35Z
dc.date.issued2017-01
dc.identifier.citationFEENSTRA, Ramón A.; ESTEBAN, Elsa González. Autocontrol: A Critical Study of Achievements and Challenges in the Pursuit of Ethical Advertising Through an Advertising Self-Regulation System. Journal of Business Ethics, p. 1-14.ca_CA
dc.identifier.urihttp://hdl.handle.net/10234/166419
dc.description.abstractThe theory and practice of advertising self-regulation have been evolving for decades in pursuit of basic standards for advertising quality. In Spain, this discipline was put into practice in 1995, the year the Association for the Self-Regulation of Commercial Communication (Autocontrol) was created. This article aims to examine in depth the functioning of the Spanish advertising self-regulation system, with special emphasis on the Advertising Jury, and explore to what extent some of the normative requirements of rigour, independence and participation can be considered to have been met. The paper is based on a case study in which interviews with Autocontrol members, Jury members and consumer associations have particular bearing. The results shed light on the achievements of Autocontrol’s self-regulation work and the challenges it still faces.ca_CA
dc.description.sponsorShipThe authors, who are members of the Spanish research project FI2013-47136-C2-2-P, would like to express their gratitude to all the association members and individuals who were interviewed during the study, and for their attention, help and patience during the research project. In addition, the authors would like to acknowledge and thank the anonymous reviewers for their comments, which have greatly improved this paper.ca_CA
dc.format.extent42 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherSpringer Verlagca_CA
dc.relation.isPartOfJ Bus Ethics (2017)ca_CA
dc.rights© Springer Science+Business Media Dordrecht 2017ca_CA
dc.subjectAdvertising self-regulationca_CA
dc.subjectAutocontrolca_CA
dc.subjectConsumer associationsca_CA
dc.subjectAdvertising juryca_CA
dc.subjectAdvertising ethicsca_CA
dc.subjectParticipationca_CA
dc.subjectIndependenceca_CA
dc.titleAutocontrol: A Critical Study of Achievements and Challenges in the Pursuit of Ethical Advertising Through an Advertising Self-Regulation Systemca_CA
dc.typeinfo:eu-repo/semantics/articleca_CA
dc.identifier.doihttps://doi.org/ 10.1007/s10551-016-3423-0
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_CA
dc.relation.publisherVersionhttp://link.springer.com/article/10.1007/s10551-016-3423-0#enumerationca_CA


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