The Role of Emotions in a Model of Behavioral Intentions of Visitors to the Gaudí Historic House Museums in Barcelona, Spain
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Scholar |
Otros documentos de la autoría: Palau-Saumell, Ramon; Forgas-Coll, Santiago; Sánchez-García, Javier
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http://dx.doi.org/10.1080/10645578.2016.1220188 |
Metadatos
Título
The Role of Emotions in a Model of Behavioral Intentions of Visitors to the Gaudí Historic House Museums in Barcelona, SpainFecha de publicación
2016Editor
Taylor & FrancisISSN
1064-5578; 1934-7715Cita bibliográfica
Ramon Palau-Saumell, Santiago Forgas-Coll & Javier S ánchez- Garc ía (2016) The Role of Emotions in a Model of Behavioral Intentions of Visitors to the Gaud í Historic House Museums in Barcelona, Spain, Visitor Studies, 19:2, 156-177Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
http://www.tandfonline.com/doi/full/10.1080/10645578.2016.1220188Palabras clave / Materias
Resumen
This study examined an integrated model of behavioral intentions
toward historic house museums, through the simultaneous relation-
ships among visitors’perceptions of the historic house museum, crowd-
ing, intera ... [+]
This study examined an integrated model of behavioral intentions
toward historic house museums, through the simultaneous relation-
ships among visitors’perceptions of the historic house museum, crowd-
ing, interactions with employees, emotions about their visit, intention
to revisit the museum and recommend it to others, and the modera-
tor effect of price fairness. Seven hundred thirty-six visitors were sur-
veyed after visiting
LaPedrera
and
CasaBatlló
, the historic house muse-
ums of the architect Antoni Gaudí in Barcelona. The results from a struc-
tural equation model indicate that visitors’ perception of the historic
house museum (i.e., their appreciation of the houses’ architecture, aes-
thetic quality, artistic work, and accessibility), visitors’ positive interac-
tions with employees, and low levels of crowding are antecedents of
positive emotions, and visitors’positive emotions about their visit are a
predictor of intentions to revisit and recommend the museum to oth-
ers. In addition, price fairness was tested as a moderator effect using
multigroup analysis. This analysis consists of comparing two subsam-
ples of visitors, which were selected according to whether they believe
the admission price is fair or unfair. The effect between perceptions of
the historic house museum and positive emotions, and the effect of pos-
itive emotions on behavioral intentions is greater for visitors who found
the price fair than for those who found the price unfair. The results lead
to recommendations for cultural heritage managers. [-]
Publicado en
Visitor Studies, 2016, vol. 19, núm. 2Derechos de acceso
Copyright © 2016 Visitor Studies Association
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