New company marketing plan: ANIMETI

Abstract

Through the following paper we are going to deal with the origination of ANIMETI organization; we are going to make a presentation of the company, a review of the entrepreneur field where the company is placed and we are going also to expose the starting financial situation needed by the company to start the its activity. The company was created in order to offer a perfect service for children; the main objective of the company is to create special and unforgettable moments from their leisure time; in order to achieve that, the different services that the organization provide are: - Birthday parties - Theme parties - Gymkhanas - Parties for groups - Participative workshops - Childcare In order to perform safely and healthfully all of these activities, the organization counts with two qualified instructors and with a lot of experience in this sector; they will make that each event hired in our organization is unique and unforgettable for the children. One of the instructors is about to be a business administration graduate by Jaime I University; he also have the leisure time monitor’s title and two experienced years as a monitor in the summer school organized by Gilet council. The other instructor, and co-owner of the organization is studying the double degree in teacher training elementary school and Motion and Sport sciences and she also has the leisure time monitor’s title and the multi-adventure monitor’s title; she has more than six experienced year working with kids in different companies related with our field of work. Our target group is all those kids among the age of 3 and 14 and living through Autonomous Community of Valencia, especially those who reside near Morvedre’s field. We found in the last population survey that the 30% of the population living in this area are kids between these ages. Despite this, the organization knows that will be the parents who demand our services, especially those who do not have enough time to prepare a party for their children. So what the company tries is that the parents do not perceive our service so expensive, as it is saving time for them and it is giving them some status. We have also performed a competitive and specific environment’s analysis of the organization in order to know about the institutional and social framework where the company is placed. Regarding the company premises, as it will be a home delivery service, the organization does not have one; however, it will have a garage in Gilet, where they will keep all the material. This garage will be the organization’s registered office. Finally, we will perform a study about the funds needed by the company in order to finance its future activity; in this way we will know which are the incomes and costs that the organization provide and which will be our situation in the future.