Show simple item record

dc.contributorPalmer Silveira, Juan Carlos
dc.contributor.authorMestre Segarra, María Ángeles
dc.contributor.otherUniversitat Jaume I. Departament d'Estudis Anglesos
dc.date.accessioned2017-02-01T07:55:24Z
dc.date.available2017-02-01T07:55:24Z
dc.date.issued2016-07-24
dc.identifier.urihttp://hdl.handle.net/10234/165769
dc.descriptionTreball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2015/2016
dc.description.abstractThe purpose of this thesis is to suggest how to participate in trade fairs, focusing on the relevance of the stand and all its procedures involved. The intention of this study is to stimulate Citrimed, the company where I have been working for, to participate in trade shows throughout the use of a stand, since it has never happened before. The fair is conceived as a superb opportunity to be widely known considering people from all over the world are certainly present. To reinforce this conception, this research will center its attention on the organization of a stand taking into consideration the indispensable requirements needed to be present at the fair. Fruit Attraction has been selected as the model trade show to be able to implement this proposal. Theoretical concepts on promoting a company as well as relevant marketing aspects in terms of strategies, positioning, communication and planning are deeply addressed through my piece of research since they need to be taken into account when aiming at being successful within the business world. Participating in fairs is a way of enhancing socializing activities. Therefore, distinct socializing activities will play a relevant role in the carrying out of this paper. Concepts such as intercultural communication, business meetings and negotiations are perceived as essential issues every single company has to face in order to establish business relationships. As a result, the importance of persuasive language and business presentations will be highlighted. Going deep into the attraction of prospective clients and their following tracking, it is fundamental to keep in mind the wide range of documents required in a business environment. Finally, there will be a whole discussion to evaluate the success of the elaboration of the stand and all its procedures involved by providing limitations and advantages as well as suggestions for further research.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.subjectMàster Universitari en Llengua Anglesa per al Comerç Internacionalca_CA
dc.subjectMáster Universitario en Lengua Inglesa para el Comercio Internacionalca_CA
dc.subjectMaster's Degree in English Language for International Tradeca_CA
dc.subjectFerias de comercioca_CA
dc.subjectSalones profesionalesca_CA
dc.subjectReuniones de negociosca_CA
dc.subjectNegociación comercialca_CA
dc.subjectComunicación interculturalca_CA
dc.subject.lcshFairsca_CA
dc.subject.lcshTrade showsca_CA
dc.subject.lcshBusiness meetingsca_CA
dc.subject.lcshNegotiation in businessca_CA
dc.subject.lcshIntercultural communicationca_CA
dc.titleHow to participate in trade fairs : the relevance of the stand and all its procedures involvedca_CA
dc.typeinfo:eu-repo/semantics/masterThesisca_CA
dc.educationLevelEstudios de Postgradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record