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How to participate in trade fairs : the relevance of the stand and all its procedures involved
dc.contributor | Palmer Silveira, Juan Carlos | |
dc.contributor.author | Mestre Segarra, María Ángeles | |
dc.contributor.other | Universitat Jaume I. Departament d'Estudis Anglesos | |
dc.date.accessioned | 2017-02-01T07:55:24Z | |
dc.date.available | 2017-02-01T07:55:24Z | |
dc.date.issued | 2016-07-24 | |
dc.identifier.uri | http://hdl.handle.net/10234/165769 | |
dc.description | Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2015/2016 | |
dc.description.abstract | The purpose of this thesis is to suggest how to participate in trade fairs, focusing on the relevance of the stand and all its procedures involved. The intention of this study is to stimulate Citrimed, the company where I have been working for, to participate in trade shows throughout the use of a stand, since it has never happened before. The fair is conceived as a superb opportunity to be widely known considering people from all over the world are certainly present. To reinforce this conception, this research will center its attention on the organization of a stand taking into consideration the indispensable requirements needed to be present at the fair. Fruit Attraction has been selected as the model trade show to be able to implement this proposal. Theoretical concepts on promoting a company as well as relevant marketing aspects in terms of strategies, positioning, communication and planning are deeply addressed through my piece of research since they need to be taken into account when aiming at being successful within the business world. Participating in fairs is a way of enhancing socializing activities. Therefore, distinct socializing activities will play a relevant role in the carrying out of this paper. Concepts such as intercultural communication, business meetings and negotiations are perceived as essential issues every single company has to face in order to establish business relationships. As a result, the importance of persuasive language and business presentations will be highlighted. Going deep into the attraction of prospective clients and their following tracking, it is fundamental to keep in mind the wide range of documents required in a business environment. Finally, there will be a whole discussion to evaluate the success of the elaboration of the stand and all its procedures involved by providing limitations and advantages as well as suggestions for further research. | ca_CA |
dc.format.mimetype | application/pdf | ca_CA |
dc.language.iso | eng | ca_CA |
dc.publisher | Universitat Jaume I | ca_CA |
dc.rights.uri | http://rightsstatements.org/vocab/CNE/1.0/ | * |
dc.subject | Màster Universitari en Llengua Anglesa per al Comerç Internacional | ca_CA |
dc.subject | Máster Universitario en Lengua Inglesa para el Comercio Internacional | ca_CA |
dc.subject | Master's Degree in English Language for International Trade | ca_CA |
dc.subject | Ferias de comercio | ca_CA |
dc.subject | Salones profesionales | ca_CA |
dc.subject | Reuniones de negocios | ca_CA |
dc.subject | Negociación comercial | ca_CA |
dc.subject | Comunicación intercultural | ca_CA |
dc.subject.lcsh | Fairs | ca_CA |
dc.subject.lcsh | Trade shows | ca_CA |
dc.subject.lcsh | Business meetings | ca_CA |
dc.subject.lcsh | Negotiation in business | ca_CA |
dc.subject.lcsh | Intercultural communication | ca_CA |
dc.title | How to participate in trade fairs : the relevance of the stand and all its procedures involved | ca_CA |
dc.type | info:eu-repo/semantics/masterThesis | ca_CA |
dc.educationLevel | Estudios de Postgrado | ca_CA |
dc.rights.accessRights | info:eu-repo/semantics/restrictedAccess | ca_CA |