Pervasive information gathering and data mining form efficient business adminisration
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Otros documentos de la autoría: Garrigos-Simon, Fernando Jose; Llorente, Roberto; Morant, María; Narangajavana-Kaosiri, Yeamduan
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/8646
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INVESTIGACIONMetadatos
Título
Pervasive information gathering and data mining form efficient business adminisrationAutoría
Fecha de publicación
2015-11Editor
SageCita bibliográfica
GARRIGOS-SIMON, Fernando J., et al. Pervasive information gathering and data mining for efficient business administration. Journal of Vacation Marketing, 2016, vol. 22, no 4, p. 295-306.Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
http://journals.sagepub.com/doi/full/10.1177/1356766715617219Palabras clave / Materias
Resumen
Following a multidisciplinary perspective (that combines the literature from management, information systems, marketing and engineering telecommunications perspectives), the purpose of this article is to create and ... [+]
Following a multidisciplinary perspective (that combines the literature from management, information systems, marketing and engineering telecommunications perspectives), the purpose of this article is to create and analyze a conceptual framework and to propose a new methodology that encompasses different techniques for pervasive information gathering in hotels and for identifying clients’ habits. Focusing on the future of hotels, this work presents new technologies for hotels suitable for correlating the customers’ on-site activities with online activities including passive location tracking using Wi-Fi devices’ connectivity, customer satisfaction evaluated via facial or voice recognition using inbuilt cameras/microphones altogether with data mining analysis. Moreover, this article explains how multidisciplinary consumer behavior can be analyzed by data mining to include this information in the vacation marketing approach for efficient business administration. [-]
Publicado en
Journal of Vacation Marketing, 2016, vol. 22, no 4Derechos de acceso
Copyright © 2017 by SAGE Publications
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
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