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Marketing plan of Hotel-restaurante Viñas Viejas
dc.contributor | Vallet Bellmunt, Antonio José | |
dc.contributor.author | Nikolov, Iliyan Emilov | |
dc.contributor.other | Universitat Jaume I. Departament d'Administració d'Empreses i Màrqueting | |
dc.date.accessioned | 2016-10-24T10:40:44Z | |
dc.date.available | 2016-10-24T10:40:44Z | |
dc.date.issued | 2016-07-12 | |
dc.identifier.uri | http://hdl.handle.net/10234/163806 | |
dc.description | Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2015/2016 | ca_CA |
dc.description.abstract | In the following marketing plan, we are going to explain some purposes for improving business’ situation of rural hotel and restaurant Viñas Viejas, located in Fuentes de Ayodar, Castellon’s region. The society is evolving, as well as the technology and the responsibilities of each person. People doesn’t have enough time for resting, because their daily duties. On the other hand, Spain has always been seen as sunny destination, specially the eastern coast (Valencia, Alicante and Castellon). Viñas Viejas is trying to break down this tendency and give a possibility to the customers to relax, feel the environment, drain their minds and escape from it all. Actually, there is huge amount of people who is concerned about the environment and it importance, so changed their consumer habits. Living a part the previous ideas, there is people who want to learn and see more about the environment and where can do that better than the middle of it? In the current study we have done an internal analysis of the weaknesses and strengths of Viñas Viejas and opportunities and threats of the economic environment in order to detect business segments. We have analysed different competitors and consumers’ behaviour for concreting their needs and how other enterprises are trying to satisfy them. Before all these analysis, at the end, we have concluded 12 actions related with the services, prices, promotion and the place of Viñas Viejas. Because of the short budget possibilities Viñas Viejas has, most of the actions are focused on internet and deals with other companies, in order to increase market quote and popularity without huge investments. At last, there is a viability of the project actions, which will be proposed here and a control table of the most urgent actions Viñas Viejas should have in mind. | ca_CA |
dc.format.mimetype | application/pdf | ca_CA |
dc.language.iso | eng | ca_CA |
dc.publisher | Universitat Jaume I | ca_CA |
dc.rights | Atribución-NoComercial-CompartirIgual 4.0 España | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/4.0/ | * |
dc.subject | Grau en Administració d'Empreses | ca_CA |
dc.subject | Grado en Administración de Empresas | ca_CA |
dc.subject | Bachelor's Degree in Business Administration | ca_CA |
dc.subject | Plan de marketing | ca_CA |
dc.subject.lcsh | Marketing planning | ca_CA |
dc.subject.lcsh | Hotels | ca_CA |
dc.subject.lcsh | Restaurants | ca_CA |
dc.title | Marketing plan of Hotel-restaurante Viñas Viejas | ca_CA |
dc.type | info:eu-repo/semantics/bachelorThesis | ca_CA |
dc.educationLevel | Estudios de Grado | ca_CA |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | ca_CA |
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Grau en Administració d'Empreses [705]
AE1049