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dc.contributorRamos Mezquita, Josep Manel
dc.contributor.authorNavarro Marco, Carolina
dc.contributor.otherUniversitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
dc.descriptionTreball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2015/2016ca_CA
dc.description.abstractEfecte Vila-Real is a business center located on the main avenue of Vila-real. It belongs to Caixa rural Vila-real and its foundation. The creation of this business center is to cover the axis of the foundation dedicated to the commercial area with the promotion of the local economy and entrepreneurial cooperativism. Efecte is located on a mezzanine level which meets all structural demands and safety. It is composed of thirteen offices, a coworking space and training and meeting room. It also takes advantage from the facilities of the social center which belong to the foundation in the case of needing them. Due to their social nature, its main objective is not the pursuit of profit, so efecte can offer low costs services to its customers. In the marketing mix we realized an internal analysis including the seven p's of efecte: product/services, prices, promotion, people, process and the physical evidence. It has also carried out an external analysis through pestel analysis of the general environment in which we can find: different current competitors (Vivero de empresas Vila-real, Espaitec, CEEI, CEDES, Ofiespai, VN Trade center and Puerta del sol), new competitors (Coworking), substitute products (work from home and rent an office themselves), the different suppliers and customers (business centre and training activities). To complete the external analysis we analysed Porter’s five forces model, where we take into account political, economic, social, technological, ecological and legal factors that surround the business centre activity. Finally, we have established several goals to achieve with this marketing plan and we have proposed different actions (adapted to the characteristics of the business center). These actions plans have been quantified on a budget and delimitated on time by a schedule (These actions will be implemented from 1st June 2016). In addition, some guidelines to control the proposal have been made in this marketing plan.ca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.subjectGrau en Administració d'Empresesca_CA
dc.subjectGrado en Administración de Empresasca_CA
dc.subjectBachelor's Degree in Business Administrationca_CA
dc.subjectPlan de marketingca_CA
dc.subject.lcshMarketing planningca_CA
dc.titleMarketing plan of Effect Vila-Realca_CA
dc.educationLevelEstudios de Gradoca_CA

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