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dc.contributorBel Oms, Inmaculada
dc.contributorUniversitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
dc.contributor.authorGuillén Sánchez, Beatriz
dc.date.accessioned2016-09-06T11:16:15Z
dc.date.available2016-09-06T11:16:15Z
dc.date.issued2016-06-14
dc.identifier.urihttp://hdl.handle.net/10234/162215
dc.descriptionTreball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic 2015-2016ca_CA
dc.description.abstractLuz Hotel hotel chain belonging to Civis Hotels offers a wide availability of accommodation, well equipped with comfort and services of the most advanced hotels. Currently, economic fluctuations, the succession of financial scandals, economic crisis, technological progress and economic globalization have led to a distrust of consumers and a noticeable change in consumer habits of the Spanish people, causing changes to the concerns and needs of people, particularly their health, their personal image and rest. In order that the hotel suits the current market in a changing environment, this marketing plan aims to shape proposals and recommendations for the hotel through the offer of new services, expanding existing services, discounts and promotions, always adapted to the needs of customers. This plan has made an analysis of the internal and external environment, analysing the resources of the company, its competitors, its customers and the situation at hand in the hospitality sector. After this analysis, we have set a number of goals such as increasing visits on site and the interaction with the customer. Finally, after the analysis and setting of objectives action plans have been developed for performance improvement and growth of the hotel. The implementation of these plans will be accompanied by a budget and timing for the actions. Furthermore, in this marketing plan, some control guidelines have been shown for the objectives that have been proposed.ca_CA
dc.format.extent74 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.subjectGrau en Administració d'Empresesca_CA
dc.subjectGrado en Administración de Empresasca_CA
dc.subjectBachelor's Degree in Business Administrationca_CA
dc.titleMarketing plan of Luz Hotelca_CA
dc.title.alternativePlan de marketing del Hotel Luzca_CA
dc.typeinfo:eu-repo/semantics/bachelorThesisca_CA
dc.educationLevelEstudios de Gradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


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