Marketing plan of Luz Hotel
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Título
Marketing plan of Luz HotelAutoría
Tutor/Supervisor
Bel Oms, Inmaculada; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2016-06-14Editor
Universitat Jaume IResumen
Luz Hotel hotel chain belonging to Civis Hotels offers a wide availability of
accommodation, well equipped with comfort and services of the most advanced hotels.
Currently, economic fluctuations, the succession of ... [+]
Luz Hotel hotel chain belonging to Civis Hotels offers a wide availability of
accommodation, well equipped with comfort and services of the most advanced hotels.
Currently, economic fluctuations, the succession of financial scandals, economic crisis,
technological progress and economic globalization have led to a distrust of consumers
and a noticeable change in consumer habits of the Spanish people, causing changes
to the concerns and needs of people, particularly their health, their personal image and
rest.
In order that the hotel suits the current market in a changing environment, this
marketing plan aims to shape proposals and recommendations for the hotel through
the offer of new services, expanding existing services, discounts and promotions,
always adapted to the needs of customers.
This plan has made an analysis of the internal and external environment, analysing the
resources of the company, its competitors, its customers and the situation at hand in
the hospitality sector. After this analysis, we have set a number of goals such as
increasing visits on site and the interaction with the customer.
Finally, after the analysis and setting of objectives action plans have been developed
for performance improvement and growth of the hotel. The implementation of these
plans will be accompanied by a budget and timing for the actions. Furthermore, in this
marketing plan, some control guidelines have been shown for the objectives that have
been proposed. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic 2015-2016
Tipo de documento
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