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dc.contributorRamos Mezquita, José Manuel
dc.contributor.authorMateu Cepriá, Luis
dc.date.accessioned2016-07-20T11:50:18Z
dc.date.available2016-07-20T11:50:18Z
dc.date.issued2016-07-12
dc.identifier.urihttp://hdl.handle.net/10234/161810
dc.descriptionTreball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2015/2016 Universitat Jaume I. Departament d'Administració d'Empreses i Màrquetingca_CA
dc.description.abstractThe current job insecurity situation is forcing people to become their own bosses even more so than before, and making them to think of other business alternatives. The trend is going towards that type of job. As put forward by the founding member of Cesae, revenue management, tourism and hotel management training school: Rural tourism has a future, and it is in the hands of those who are being properly trained. I would initially think that, for the national hospitality industry, I am the kind of person this authoritative voice is referring to. In my case, when I had to do my final project for graduation, I thought I would take the chance to do something I was very comfortable with, which was related to nature and traveling, together with what I had been doing for the last four years — studying Business and Management Administration at James I University. Now, this motivation has come in the shape of a marketing plan, which is close to a business plan, as a matter of fact, of a new rural cottage. I am defining it as a business plan because this is not going to be a run-of-the-mill study of something that already exists, but something that is going to be created instead. The Mayasen rural cottage will be a hotel establishment that will be considered as such. This rural cottage will be built in 2017, as a result of a renovation of a country farmhouse on the Rocas de Mayasen area, a unique place in the region, located just 2 km away from Vilafames’s town center. The Mayasen rural cottage will be the perfect place to enjoy some rest days, breaking away from work and feeling in contact with nature, with a partner, family or friends. We want to turn into an ecological house, and for this I vamo to give the house everything related to be respectful of nature, and customers perceive us this way.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.rights.urihttp://rightsstatements.org/vocab/CNE/1.0/*
dc.subjectGrau en Administració d'Empresesca_CA
dc.subjectGrado en Administración de Empresasca_CA
dc.subjectBachelor's Degree in Business Administrationca_CA
dc.subjectCasas ruralesca_CA
dc.subjectCasa rural Mayasenca_CA
dc.subjectTurismo ruralca_CA
dc.subject.lcshFarmsca_CA
dc.subject.lcshRecreational useca_CA
dc.subject.otherResidències casa de pagèsca_CA
dc.subject.otherTurisme ruralca_CA
dc.titleThe Mayasen rural cottageca_CA
dc.typeinfo:eu-repo/semantics/bachelorThesisca_CA
dc.educationLevelEstudios de Gradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


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