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dc.contributor.authorMonferrer Tirado, Diego
dc.contributor.authorEstrada Guillén, Marta
dc.date.accessioned2016-05-24T12:15:49Z
dc.date.available2016-05-24T12:15:49Z
dc.date.issued2016
dc.identifier.citationMonferrer Tirado, D. and Estrada Guillén, M., 2016. El resultado internacional de las nuevas empresas. Una visión relacional asociada a la orientación al mercado de la red. Cuadernos de Gestión, 16 (2), 93-118. DOI: 10.5295/cdg.150521dmca_CA
dc.identifier.urihttp://hdl.handle.net/10234/159945
dc.description.abstractThis paper delves into the study of the factors that influence the international competitive position of international new ventures, and consequently, their international performance. By combining international entrepreneurship and marketing disciplines, this work attempts to emphasise the importance of relational knowledge by the influence of network market orientation on the international results obtained by these firms through the mediating effect of competitive advantages. The approach was used to test our hypotheses. The results obtained, using structural equations models and multi-sample analysis, confirm that network market orientation is a determining factor for new ventures to achieve superior international results. This influence is observed indirectly with the mediating effect on the differentiation- and cost-based competitive advantages developed by these firms. This study extends previous international entrepreneurship research, including insights from the marketing discipline on antecedents of international new ventures competitiveness and success in foreign markets. In addition, the results obtained encourage entrepreneurs in the international context to consider the explicit value of other factors different from experiential knowledge, which the company acquired gradually with increasing its experience in the foreign market, to realize the potential value of relational knowledge associated to network market orientation as an antecedent for the achievement of competitive advantages in the international market.ca_CA
dc.format.extent34 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isospaca_CA
dc.publisherUniversidad del País Vasco UPV/EHUca_CA
dc.relation.isPartOfCuadernos de Gestión, 2016, Vol. 16, Núm. 2, pag. 93-118.ca_CA
dc.subjectNetwork market orientationca_CA
dc.subjectcompetitive advantageca_CA
dc.subjectinternational performanceca_CA
dc.subjectinternational new ventureca_CA
dc.titleEl resultado internacional de las nuevas empresas. Una visión relacional asociada a la orientación al mercado de la red.ca_CA
dc.typeinfo:eu-repo/semantics/articleca_CA
dc.identifier.doi10.5295/cdg.150521dm
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_CA
dc.relation.publisherVersionhttp://www.ehu.eus/cuadernosdegestion/revista/index.php/es/numeros?a=da&y=2016&v=16&n=2&o=5ca_CA
dc.editionVersió post-print de l'autorca_CA


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