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dc.contributorPalmer Silveira, Juan Carlos
dc.contributor.authorLeon, Ancuta Nicoleta
dc.contributor.otherUniversitat Jaume I. Departament d'Estudis Anglesos
dc.date.accessioned2016-02-03T10:36:39Z
dc.date.available2016-02-03T10:36:39Z
dc.date.issued2015
dc.identifier.urihttp://hdl.handle.net/10234/147965
dc.descriptionTreball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2014/2015ca_CA
dc.description.abstractThe economic and financial recession starting in 2007 had catastrophic consequences on many international and national companies regardless of the size, investment and experience in the sector. This business downturn affected also Martínez de Quel, who registered for the first time in the company’s history considerable losses due to the decreasing sales as well as a low level of confidence from the banks when applying for loans. Due to business new strategies and concrete actions whose aim consisted in restoring the company’s sales volume and creditworthiness, in 2011 the company began to record normalized commercial results. This thesis has as objective designing an internationalization plan for Martínez de Quel with a view to prevent future pessimistic scenarios and avoiding being subject to the Spanish market fluctuations. For that purpose the study focused on finding a suitable market from an economic, political and cultural view that proved to be the United Arab Emirates. Thereupon, the following pages reveal the strategies and steps to be performed for obtaining a successful and effective internationalization plan.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.subjectMàster Universitari en Llengua Anglesa per al Comerç Internacionalca_CA
dc.subjectMáster Universitario en Lengua Inglesa para el Comercio Internacionalca_CA
dc.subjectMaster's Degree in English Language for International Tradeca_CA
dc.subjectAlimentos congeladosca_CA
dc.subjectExportaciónca_CA
dc.subjectEmiratos Árabesca_CA
dc.subjectMartínez de Quelca_CA
dc.subjectInternacionalizaciónca_CA
dc.subject.lcshFrozen foodsca_CA
dc.subject.lcshExportsca_CA
dc.subject.otherAliments congelatsca_CA
dc.subject.otherExportacionsca_CA
dc.titleInternationalization plan at Martínez de Quel exporting frozen meat to the united Arab Emiratesca_CA
dc.typeinfo:eu-repo/semantics/masterThesisca_CA
dc.educationLevelEstudios de Postgradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


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