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dc.contributor.authorValero Mechó, José
dc.date.accessioned2015-09-17T10:08:44Z
dc.date.available2015-09-17T10:08:44Z
dc.date.issued2013
dc.identifier.issn1139-5486
dc.identifier.urihttp://hdl.handle.net/10234/132708
dc.descriptionXVIII Jornades de Foment de la Investigació de la Facultat de Ciències Humanes i Socials (Any 2013)ca_CA
dc.description.abstractThe aim of this article is to analyze the language used in weblogs, which is one the cybergenres of the Web 2.0 communication that is widely used in many communication contexts, either formal and informal. Some attention has been paid to this cybergenre from the field of discourse analysis (Herring et al. 2005). I will focus my attention on the study of the specific language used in one type of weblogs, namely, corporate weblogs. These blogs are published by or with the support of an organization to reach that organization's goals (Fredrik, 2004). I selected one well-known corporate weblog as the object of the present study, that is, the Starbucks’ blog. The focus of my study is to analyze the language used in this blog in order to know to what extent formality features are used and how they shape the discourse type employed in these blogs. The variables taking into account for the study are: first, formality features (i.e., formal or informal language) found in the entry and comments that will be analyzed and, second, discourse features (i.e., written or spoken discourse) found in the weblog that will be analyzed. The main results of this study show 1) the informal language used in corporate weblogs, and 2) the hybrid nature (i.e., a mixture between written and spoken language) of blogs concerning the language employed in them (Ruiz-Garrido and Ruiz-Madrid, 2007). These results are discussed and suggestions for further research are given.ca_CA
dc.format.extent10 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.relation.isPartOfFòrum de recerca nº 18, 2013, pp. 703-712ca_CA
dc.rights.urihttp://creativecommons.org/licenses/by-sa/4.0/*
dc.subjectFilosofiaca_CA
dc.subjectFilosofíaca_CA
dc.subjectPhilosophyca_CA
dc.subjectHistòriaca_CA
dc.subjectHistoriaca_CA
dc.subjectHistoryca_CA
dc.subjectArtca_CA
dc.subjectArteca_CA
dc.subjectArtsca_CA
dc.subjectEducacióca_CA
dc.subjectEducaciónca_CA
dc.subjectEducationca_CA
dc.subjectCiències de la Comunicacióca_CA
dc.subjectCiencias de la Comunicaciónca_CA
dc.subjectCommunication Sciencesca_CA
dc.subjectFilologiaca_CA
dc.subjectFilologíaca_CA
dc.subjectFilologyca_CA
dc.subjectTraducció i Interpretacióca_CA
dc.subjectTraducción e Interpretaciónca_CA
dc.subjectTranslation and Interpretationca_CA
dc.subjectlanguageca_CA
dc.subjectcorporate weblogsca_CA
dc.subjectStarbucksca_CA
dc.subjectformalityca_CA
dc.subjectdiscourseca_CA
dc.subjectdiscursoca_CA
dc.subjectweblogs corporativosca_CA
dc.titleLanguage used in corporate weblogs. An analysis of Starbuck’s weblogca_CA
dc.typeinfo:eu-repo/semantics/articleca_CA
dc.identifier.doihttp://dx.doi.org/10.6035/ForumRecerca.2013.46
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_CA


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