Marketing plan for Mr. Wonderful
View/ Open
Metadata
Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
comunitat-uji-handle4:
TFG-TFMThis resource is restricted
Metadata
Title
Marketing plan for Mr. WonderfulAuthor (s)
Tutor/Supervisor
Monferrer Tirado, DiegoTutor/Supervisor; University.Department
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingDate
2015Publisher
Universitat Jaume IAbstract
This marketing plan is a tool used to plan a number of actions in the four variables of
marketing mix (Product, Price, Place and Promotion) in a limited period of time. From
the analysis of the firm, its strengths ... [+]
This marketing plan is a tool used to plan a number of actions in the four variables of
marketing mix (Product, Price, Place and Promotion) in a limited period of time. From
the analysis of the firm, its strengths and weaknesses are evaluated, which are intended
to enhance or decrease respectively with marketing strategies and actions.
The following project includes a marketing plan of the company Mr. Wonderful, where
have arisen the objectives to be achieved for the following year. Mainly, Mr. Wonderful
strategy is based in two main points: the product and its degree of customization, and
the promotion and use of web 2.0. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2014/2015
Type
info:eu-repo/semantics/bachelorThesisRights
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess