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dc.contributorTortosa Edo, Vicent
dc.contributor.authorAbellán Aznar, María
dc.contributor.otherUniversitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
dc.date.accessioned2015-07-20T10:30:11Z
dc.date.available2015-07-20T10:30:11Z
dc.date.issued2015-06-16
dc.identifier.urihttp://hdl.handle.net/10234/128128
dc.descriptionTreball Final de Grau en en Administració d'Empreses. Codi: AE1049. Curs: 2014/2015ca_CA
dc.description.abstractDark Elf Studios is a video game company being created. Today, if you look at the economic environment we can see that with the current economic crisis consumption habits of consumers they are changing a lot in almost all areas. In addition to technological advances and the rise of big business, competition in this sector is growing. With this marketing plan, we give a series of proposals and recommendations for the company to adapt in the best possible way to their environment and to offer a video game capable of meeting the expectations of customers. In the marketing plan it has made a market research where we have studied the habits of customers and the different aspects that consumers prefer when launching a new game. Once market research, they have offered a number of objectives and programs of action to facilitate the entry of the company into the market. Finally, these action plans have been quantified with the budget and timeline. Also they have offered some indications control to achieve those objectives.ca_CA
dc.format.extent52 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.rights.urihttp://rightsstatements.org/vocab/CNE/1.0/*
dc.subjectGrau en Administració d'Empresesca_CA
dc.subjectGrado en Administración de Empresasca_CA
dc.subjectBachelor's Degree in Business Administrationca_CA
dc.titleDark Elf Studiosca_CA
dc.typeinfo:eu-repo/semantics/bachelorThesisca_CA
dc.educationLevelEstudios de Gradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


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