Implementation of e-commerce in Al-Farben, S.A.
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Mostra el registre complet de l'elementcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71345
comunitat-uji-handle3:10234/108758
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Títol
Implementation of e-commerce in Al-Farben, S.A.Autoria
Tutor/Supervisor
Saorín Iborra, Ana María; Universitat Jaume I. Departament d'Estudis AnglesosData de publicació
2014-11-11Editor
Universitat Jaume IResum
This Master’s Thesis analyses the possibility of implementing an online sales channel
in Al-Farben; an industrial sector company from Castellón. After studying the products
which are commercialised by this company, ... [+]
This Master’s Thesis analyses the possibility of implementing an online sales channel
in Al-Farben; an industrial sector company from Castellón. After studying the products
which are commercialised by this company, the different target markets and the
possibilities of each one are also analysed.
In the final part of this project, the different steps to be followed when implementing
this online shop proposal are developed and explained. Firstly, both the environment and
the main Al-Farben competitors are analysed. Afterwards, the different strategies that
should be carried out before the implementation of the online shop are analysed. Finally,
the different technologies to be applied in the Al-Farben online shop will be studied as well
as the different processes and techniques to give value to the company. [-]
Paraules clau / Matèries
Descripció
Treball Final del Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs acadèmic 2013-2014
Tipus de document
info:eu-repo/semantics/masterThesisDrets d'accés
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess