TFM: Màster Universitari en Llengua Anglesa per al Comerç Internacional: Envíos recientes
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Analysing Product Pitches Multimodally for Chinese International Trade
Universitat Jaume I (2020-07-22)Product pitches, as an innovative promotion genre, could be more persuasive than traditional oral promotion in which there is no combination between non-verbal modes and verbal modes in business environments (Cassily & ... -
The persuasion language in letters to stakeholders of renewable energy companies. A comparison between executives and chairmen’s statements
Universitat Jaume I (2020-09-21)Afida, Faiz and Chan (2013) stated that in recent years there are numerous research on the corporate annual reports and their most commonly read sections, the management statements (i.e. executives and chairmen’s ... -
The Implementation of Training Programs for the Keraben Group: One-week Induction Training Proposal for the Sales Administration Department
Universitat Jaume I (2020-11-19)In the actual business environment, more and more companies are looking for graduates with potential even though they lack experience. By providing practical work experience, internships bridge the gap between studying ... -
Importance of mobile applications in business: An approach on how to improve Halcón Cerámicas brand awareness.
Universitat Jaume I (2020-11-19)The aim of this paper is to try to empower Halcón Cerámicas brand awareness throughout the creation of a mobile application for the firm. In order to achieve this properly, first of all, a report of the sector in which ... -
Improving the Recognition and Sales of a Company: a Marketing Plan for Marazzi Iberia S.L.U.
Universitat Jaume I (2020-07-28)This study consists of a marketing plan developed for Marazzi Iberia S.L.U, a Spanish ceramics company belonging to the Italian group Marazzi, with its headquarters in Castellón de la Plana. Despite being a leader in the ...