ListarTFM: Màster Universitari en Llengua Anglesa per al Comerç Internacional por tema "brand personality"
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Developing a branding strategy proposal for protecnic
Universitat Jaume I (2017-11-09)This master’s thesis presents, as its main objective, the development of a branding strategy proposal for a Spanish SME called Técnicas y Aplicaciones Productivas S.L., mainly known as Protecnic. It is widely believed that ... -
Portrait of a company’s brand identity through video advertisements: a contrastive multimodal analysis of Apple and Samsung
Universitat Jaume I (2019-10-22)Conveying the right brand image to a target market is a fundamental marketing activity. In the current time, the technology market is saturated and buyers are open to numberless devices and alternatives, for which intense ...