• closedAccess   Keraben Grupo S.A. beyond Europe: A marketing plan for the internationalization of the Stoneage Collection to Canada 

      Garde Lucas, Lucía Universitat Jaume I (2019-07-17)
      Economic globalization fosters firms from all over the world to face not only a strong competition but also the necessity of being constantly innovating (Amoore, 2018). Going increasingly international is thus a key ...
    • closedAccess   Large-sized Porcelain Tiles: an International Marketing plan 

      Campos Royo, Miguel Universitat Jaume I (2018-10-19)
      It is unclear where the tile as a fired piece of clay was invented since historians differ between China, Egypt or Babylonia (Restrepo-Baena, 2011). However, it seems that the Saracen civilization was the one that ...
    • closedAccess   Latin America Market Research 

      Contreras Ramírez, Juan Bautista Universitat Jaume I (2015-11-24)
      This market research attempts to satisfy the necessity of an in-depth analysis of an area for future export operations. Taking the example of a tile manufacturer, in this case, Inalco, this project aims at enlarging the ...
    • closedAccess   Letters of credit: an approach based on the default risk 

      Danca, Alina Carmen Universitat Jaume I (2014)
      The recent years have been marked by the increase of the international trade at a global stage; this can be explained by the disappearance of many customs barriers and by the lift of tariffs and quotas on imports for ...
    • closedAccess   Lifeker+, key to growth: an international marketing plan of Keraben Group 

      Almir Mer, Faikah Universitat Jaume I (2019-07-17)
      “To prosper in a world of abrupt changes and discontinuities, of newly emerging forces and dangers, of unforeseen influences from abroad, firms need to prepare themselves, as well as re-evaluate and innovate their products ...
    • closedAccess   Make your start-up company known - analysis of a promotion plan - 

      Esteller García, Silvia Universitat Jaume I (2016-07-14)
      Promotion is what companies do when they want to make their business known. They want to show people their values and what they can offer. For a start-up company, promotion is very important because this is the way they ...
    • closedAccess   Marketing on Facebook 

      Abad Barbosa, Marisa Universitat Jaume I (2015-11-24)
      After my internship of a total of 200 hours in a tiles warehouse and retailer, Prissmacer, I would like to suggest a marketing plan in order to increase the figure of sales. Supported by the knowledge gained in the ...
    • closedAccess   Marketing online : a necessary strategy for the development of companies 

      Llidó Picazo, Ferran Universitat Jaume I (2014)
      In this Master thesis I will explain how companies can stay on the Internet and how they can offer their services and products on the internet using several tools and software system which are accessible to all and even, ...
    • closedAccess   Marketing Plan for Plaza Borrull Hotel 

      Nogués Ortiz, Iván Universitat Jaume I (2017-11-09)
      After 200hours of my internship in Jaime I Hotel lo cated in Castellón de la Plana, I could see how important it is the creation of a new hotel for the city because of an increasing tourism caused ...
    • closedAccess   Marketing Plan: Micro-Star International 

      Lengua González, Armando Universitat Jaume I (2017-06)
      In today’s world, technology is tackling and dominating every single area in business. This affects trade forms going from agriculture with automatic collection or fields monitoring, to the most trivial activities such as ...
    • closedAccess   Mobile marketing implementation in Alfa Tiles: an app development 

      Sánchez Adelantado, Cristina Universitat Jaume I (2019-10-23)
      Portable technology is having an increasing impact in today’s society as evidenced by the widespread use of mobile, tablet and computer devices around the world. As developments in the field of science, computing ...
    • closedAccess   Motivating companies and motivated employees? An analysis of motivation in the workplace 

      Guillen Guiral, Borja Universitat Jaume I (2018-10-22)
      The main objective of this piece of research is to analyse the social aspects that appear in the workplace. As this paper is going to describe, motivation is going to be crucial in order to understand how employees behave ...
    • closedAccess   New technologies and the internet 

      Flor Fabregat, Nuria Universitat Jaume I (2015-07-01)
      Many companies need to improve the sales techniques, since knowing how to sell is a vital concept for marketing success. A successful sales process starts by looking at the customer and what they want, rather than what ...
    • closedAccess   Obtaining the AEO status 

      Montoro Marín, Isabel Universitat Jaume I (2019-10-22)
      The Authorized Economic Operator is a certificate that enables multinational brands become a synonym of trust, organization and security. This master’s thesis aims at obtaining the Authorised Economic Operator status ...
    • closedAccess   Optimisins sales in Japan: A Cross-cultural manual for japanese area managers in Grespania S.A 

      Barquilla Vilar, Alejandro Universitat Jaume I (2016-11-29)
    • closedAccess   Outsourcing at Ferro Corporation : The impact of accounting outsourcing on the purchasing department 

      Lin, Xincai Universitat Jaume I (2014)
      power the twenty-first century global economy (Corbett, 2004) As many of USA companies, Ferro has joined the trend of Outsourcing in 2013. In May 2013, Ferro and Capgemini signed an approximately $35 million outsourcing ...
    • closedAccess   Portrait of a company’s brand identity through video advertisements: a contrastive multimodal analysis of Apple and Samsung 

      Boggio-López, Enzo Universitat Jaume I (2019-10-22)
      Conveying the right brand image to a target market is a fundamental marketing activity. In the current time, the technology market is saturated and buyers are open to numberless devices and alternatives, for which intense ...
    • closedAccess   Process-bassed structure in a chemical plant: the supply chain business unit: analysis and improvements 

      García Alcahud, Elena Universitat Jaume I (2016-10-26)
      The present Master´s thesis analyses the environment that surrounds 21st century organizations and influences the managerial strategies which are performed by companies to adapt to its requirements. Thus, the development ...
    • closedAccess   Progressing into the future at Pitarch Logística, s.a. with the use of social media 

      Mosher-Mandel, Sara Universitat Jaume I (2014)
      In today’s society, technology has become center stage and social media has become progressively essential in our daily lives. Social media has not only become a form of communication for personal use, but a key form of ...
    • closedAccess   Sales Promotion Strategies for the Russian Ceramic Market 

      Stavila, Ludmila Universitat Jaume I (2017-09-09)
      This paper is about Ceramicas Aparici, one of the first ceramic companies from Alcora, that is facing difficult times on one of its strongest markets, Russia. Spain and Italy have been for many years Russia‘s main ceramic ...