Listar TFM: Màster Universitari en Llengua Anglesa per al Comerç Internacional por título
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Keraben Grupo S.A. beyond Europe: A marketing plan for the internationalization of the Stoneage Collection to Canada
Universitat Jaume I (2019-07-17)Economic globalization fosters firms from all over the world to face not only a strong competition but also the necessity of being constantly innovating (Amoore, 2018). Going increasingly international is thus a key ... -
Large-sized Porcelain Tiles: an International Marketing plan
Universitat Jaume I (2018-10-19)It is unclear where the tile as a fired piece of clay was invented since historians differ between China, Egypt or Babylonia (Restrepo-Baena, 2011). However, it seems that the Saracen civilization was the one that ... -
Latin America Market Research
Universitat Jaume I (2015-11-24)This market research attempts to satisfy the necessity of an in-depth analysis of an area for future export operations. Taking the example of a tile manufacturer, in this case, Inalco, this project aims at enlarging the ... -
Letters of credit: an approach based on the default risk
Universitat Jaume I (2014)The recent years have been marked by the increase of the international trade at a global stage; this can be explained by the disappearance of many customs barriers and by the lift of tariffs and quotas on imports for ... -
Lifeker+, key to growth: an international marketing plan of Keraben Group
Universitat Jaume I (2019-07-17)“To prosper in a world of abrupt changes and discontinuities, of newly emerging forces and dangers, of unforeseen influences from abroad, firms need to prepare themselves, as well as re-evaluate and innovate their products ... -
Make your start-up company known - analysis of a promotion plan -
Universitat Jaume I (2016-07-14)Promotion is what companies do when they want to make their business known. They want to show people their values and what they can offer. For a start-up company, promotion is very important because this is the way they ... -
Marketing on Facebook
Universitat Jaume I (2015-11-24)After my internship of a total of 200 hours in a tiles warehouse and retailer, Prissmacer, I would like to suggest a marketing plan in order to increase the figure of sales. Supported by the knowledge gained in the ... -
Marketing online : a necessary strategy for the development of companies
Universitat Jaume I (2014)In this Master thesis I will explain how companies can stay on the Internet and how they can offer their services and products on the internet using several tools and software system which are accessible to all and even, ... -
Marketing Plan for Plaza Borrull Hotel
Universitat Jaume I (2017-11-09)After 200hours of my internship in Jaime I Hotel lo cated in Castellón de la Plana, I could see how important it is the creation of a new hotel for the city because of an increasing tourism caused ... -
Marketing Plan: Micro-Star International
Universitat Jaume I (2017-06)In today’s world, technology is tackling and dominating every single area in business. This affects trade forms going from agriculture with automatic collection or fields monitoring, to the most trivial activities such as ... -
Mobile marketing implementation in Alfa Tiles: an app development
Universitat Jaume I (2019-10-23)Portable technology is having an increasing impact in today’s society as evidenced by the widespread use of mobile, tablet and computer devices around the world. As developments in the field of science, computing ... -
Motivating companies and motivated employees? An analysis of motivation in the workplace
Universitat Jaume I (2018-10-22)The main objective of this piece of research is to analyse the social aspects that appear in the workplace. As this paper is going to describe, motivation is going to be crucial in order to understand how employees behave ... -
New technologies and the internet
Universitat Jaume I (2015-07-01)Many companies need to improve the sales techniques, since knowing how to sell is a vital concept for marketing success. A successful sales process starts by looking at the customer and what they want, rather than what ... -
Obtaining the AEO status
Universitat Jaume I (2019-10-22)The Authorized Economic Operator is a certificate that enables multinational brands become a synonym of trust, organization and security. This master’s thesis aims at obtaining the Authorised Economic Operator status ... -
Optimisins sales in Japan: A Cross-cultural manual for japanese area managers in Grespania S.A
Universitat Jaume I (2016-11-29) -
Outsourcing at Ferro Corporation : The impact of accounting outsourcing on the purchasing department
Universitat Jaume I (2014)power the twenty-first century global economy (Corbett, 2004) As many of USA companies, Ferro has joined the trend of Outsourcing in 2013. In May 2013, Ferro and Capgemini signed an approximately $35 million outsourcing ... -
Portrait of a company’s brand identity through video advertisements: a contrastive multimodal analysis of Apple and Samsung
Universitat Jaume I (2019-10-22)Conveying the right brand image to a target market is a fundamental marketing activity. In the current time, the technology market is saturated and buyers are open to numberless devices and alternatives, for which intense ... -
Process-bassed structure in a chemical plant: the supply chain business unit: analysis and improvements
Universitat Jaume I (2016-10-26)The present Master´s thesis analyses the environment that surrounds 21st century organizations and influences the managerial strategies which are performed by companies to adapt to its requirements. Thus, the development ... -
Progressing into the future at Pitarch Logística, s.a. with the use of social media
Universitat Jaume I (2014)In today’s society, technology has become center stage and social media has become progressively essential in our daily lives. Social media has not only become a form of communication for personal use, but a key form of ... -
Sales Promotion Strategies for the Russian Ceramic Market
Universitat Jaume I (2017-09-09)This paper is about Ceramicas Aparici, one of the first ceramic companies from Alcora, that is facing difficult times on one of its strongest markets, Russia. Spain and Italy have been for many years Russia‘s main ceramic ...