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dc.contributorIzquierdo Castillo, Jéssica
dc.contributorUniversitat Jaume I. Departament de Ciències de la Comunicació
dc.contributor.authorPastor Poyo, Marta
dc.contributor.authorNadal Ruiz, Sandra
dc.date.accessioned2014-11-12T15:02:05Z
dc.date.available2014-11-12T15:02:05Z
dc.date.issued2014-07-14
dc.identifier.urihttp://hdl.handle.net/10234/108038
dc.descriptionTreball Final de Grau en Publicitat i Relacions Públiques. Codi: PU0932. Curs acadèmic 2013-2014ca_CA
dc.description.abstractEl nuevo panorama cultural influenciado por el devenir de la actual crisis económica y la evolución de las nuevas tecnologías ha supuesto el surgimiento de nuevos paradigmas y nuevas formas de entender la cultura y el ocio, acarreando con ello el nacimiento de proyectos que fomenten la divulgación de esta nueva forma de entender la cultura. En este contexto, surge el proyecto Benimaclet Entra, una idea que nace en 2011 como una unión de fuerzas ante la crisis económica por parte de los negocios y asociaciones del barrio de Benimaclet (Valencia) con el fin de buscar un crecimiento común. El proyecto no solo se trata de dar a conocer las actividades que se llevan a cabo en el barrio, se trata de una forma de hacer tangible la esencia y los valores tan diferenciales que caracterizan al barrio de Benimaclet. Ante la multitud de medios, públicos de interés y caminos entre los que desenvolverse, sumado a la fuerte competencia a la que se enfrenta, la creación de un plan de comunicación integral y fuertemente estratégico se hace indispensable, incluso urgente, para lograr dotarlo de una organización comunicativa estructurada y así explotar todas sus vías de expresión, así como el sustento de una comunicación coherente y justificada durante el paso de los años, que repercuta en el alcance de sus mensajes no solo a nivel offline, sino también online. The new cultural landscape influenced by the evolution of the current economic crisis and the evolution of new technologies has led to the emergence of new paradigms and new ways of understanding the culture and recreation, bringing with it the birth of projects that promote the dissemination of this new way of understanding culture. In this context, the project Benimaclet Entra, an idea born in 2011 as a union of forces to the economic crisis by business and neighborhood associations in Benimaclet (Valencia) in order to seek common growth emerges. The project is not only to present the activities carried out in the neighborhood, it’s also a way to make tangible the essence and as differential values that characterize the neighborhood Benimaclet. Given the multitude of media, stakeholders and roads including unfold, coupled with the strong competition it faces, it’s indispensable to create a comprehensive communication plan and strongly strategic, even urgent, in order to give it a communicative and well structured organization to explorate all avenues of expression and sustain a coherent and justified in the media over the years, that impact on the scope of your messages offline not only level but also online.ca_CA
dc.description.abstractThe new cultural landscape influenced by the evolution of the current economic crisis and the evolution of new technologies has led to the emergence of new paradigms and new ways of understanding the culture and recreation, bringing with it the birth of projects that promote the dissemination of this new way of understanding culture. In this context, the project Benimaclet Entra, an idea born in 2011 as a union of forces to the economic crisis by business and neighborhood associations in Benimaclet (Valencia) in order to seek common growth emerges. The project is not only to present the activities carried out in the neighborhood, it’s also a way to make tangible the essence and as differential values that characterize the neighborhood Benimaclet. Given the multitude of media, stakeholders and roads including unfold, coupled with the strong competition it faces, it’s indispensable to create a comprehensive communication plan and strongly strategic, even urgent, in order to give it a communicative and well structured organization to explorate all avenues of expression and sustain a coherent and justified in the media over the years, that impact on the scope of your messages offline not only level but also online.
dc.format.extent81 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isospaca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.rightsAttribution-ShareAlike 3.0 Spain*
dc.rights.urihttp://creativecommons.org/licenses/by-sa/3.0/es/*
dc.subjectGrau en Publicitat i Relacions Públiquesca_CA
dc.subjectGrado en Publicidad y Relaciones Públicasca_CA
dc.subjectBachelor's Degree in Advertising and Public Relationsca_CA
dc.titlePlan de comunicación para Benimaclet Entraca_CA
dc.title.alternativeComunication Plan for Benimaclet Entra
dc.typeinfo:eu-repo/semantics/bachelorThesisca_CA
dc.educationLevelEstudios de Gradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_CA


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Attribution-ShareAlike 3.0 Spain
Except where otherwise noted, this item's license is described as Attribution-ShareAlike 3.0 Spain