Envíos recientes

  • Uso de la publicidad social por las marcas comerciales. Estudio de caso Campofrío 

    Espejel López, Silvia
    Social advertising is a communication model where the message that the recipient receives has a social character. The process that takes place is that the emitter takes a social tension and, through a massive and persuasive ...
  • Plan de Comunicación: Sunllas 

    García Zaragoza, Celia; De la Fuente Hernández, Nora
    The final thesis that follows, depicts a launch communication plan for Sunllas, a newly created design which is manufactured and commercialized within a new concept of shoe “Made in Spain” which its commercialization ...
  • Plan de comunicación del “Forn de Calet” 

    Franco Matoses, Bernat Josep
    In this end-of-grade work we find a comprehensive communication plan for the small company "Forn de Calet", located in the town of Sueca. A family bakery with more than 130 years of history that wants to make known its ...
  • Plan de comunicación para "El Armadillo Ilustrado" 

    Garcés Soria, Inés
    In 2011 a cultural project named ‘El Armadillo Ilustrado’ was born, pushed by Beatriz Barbero-Gil and Víctor García Romano. This project is a bookshop specialised in illustration and other creative ideas, based at Las Armas ...
  • Plan de comunicación para Urban Look 

    García Rodríguez, Andrea; Diago Ruiz, Silvia
    The following communication plan aims to study and analyze the latent opportunities in the market, proposing a comprehensive change for the hairdresser Urban Look, located in the city of Castellón. The improvement is ...

Más


Ministerio Este proyecto ha recibido una ayuda de la Dirección General del Libro, Archivos y Bibliotecas del Ministerio de Cultura.
DSpace
Metadatos sujetos a :Public Domain | Información y consultas:biblioteca@uji.es | Política general de seguridad de la información | Nota legal
Universitat Jaume I - Av. de Vicent Sos Baynat, s/n 12071 Castelló de la Plana, España - Tel.: +34 964 72 87 61 Fax: +34 964 72 87 78