• openAccess   Comparative analysis of american and spanish cruise passengers'behavioral intentions 

      Forgas-Coll, Santiago; Palau-Saumell, Ramon; Sánchez-García, Javier; Garrigos-Simon, Fernando Jose Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo (2016)
      Earlier studies of cross-national differences in consumer behavior in different consumption sectors have verified that cultural differences have a strong influence on consumers. Despite the importance of cross-national ...