Listar por tema "marc"

Mostrando ítems 1-1 de 1

    • openAccess   L’argumentació publicitària: les paraules del desig 

      Peraire Ibáñez, Joan Graó (2012-07)
      Advertising communication is characterised by its desire to affect consumers’ beha- viour and makes use of a very wide range of discursive strategies. Sometimes in order to convince its target, advertising turns to classic ...