Listar por tema "advergaming"
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Advergaming applied to musical products
Universitat Jaume I (2017-07-12)Music products are widely advertised on the radio and on online video and music platforms. However, videogames are an unused communication channel for this kind of publicity. This project describes the whole process of ... -
Publicidad in games, una nueva oportunidad para las marcas. Estudio de la colaboración de Marshmello con Fortnite
Universitat Jaume I (2019-10-10)The realization of this work has served to assess the current situation in which we live in the world of communication. A sobreinformado world with more messages a day that will never encode an individual, where consumers ...