Listar por tema "Persuasion"

Mostrando ítems 1-6 de 6

    • closedAccess   “Metamorphosis” in metaphor theory today: deliberateness in G.W.Bush´Speeches 

      Silisteanu, Lacramioara Elena Universitat Jaume I (2016-06-17)
      The aim of this paper is to outline the nature of the Conceptual Metaphor Theory (CMT), the criticism it has received during the last 25 years and possible improvements. For this reason, a general overview of Cognitive ...

    • closedAccess   Multimodal enactment of characters in conference presentations 

      Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia SAGE (2019-05-13)
      In academic oral genres such as conference presentations, speakers resort to more than words to convey meaning. Research also suggests that persuasion, an important element of the communicative purpose of conference ...

    • openAccess   Political Cartoon Discourse: Creativity, Critique and Persuasion 

      MARÍN ARRESE, Juana Isabel Publicacions de la Universitat Jaume I (2019-11-06)
      This paper aims to explore the potential of political cartoon discourse for creativity, critique and persuasion, in the representation of social actors and events and in the evaluation of the consequences of Brexit. The ...

    • openAccess   Publicidad y Branded Entertainment: interactividad y otros códigos de entretenimiento 

      De Assis Furtado, Juliana AdComunica, Asociación para el desarrollo de la comunicación (2014)
      En esta segunda década del siglo XXI, las nuevas tecnologías y los nuevos medios de comunicación han formado parte de la vida común. Encontramos un individuo siempre en línea, lo cual supone también un nuevo consumidor, ...

    • openAccess   Un Modelo Abierto: Nuit Blanche 

      Gómez-Tarín, Francisco Javier LabCom (2010)
      El sábado 4 de Octubre tuvo lugar en París la segunda manifestación de una jornada nocturna que se ha dado en llamar la nuit blanche. El evento fue publicitado por todos los medios (vallas, carteles, espots, reportajes, ...

    • closedAccess   When pointing becomes more than pointing: Multimodalevaluation in product pitches 

      Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia Elsevier (2020)
      The main function of a product pitch is to convince an audience of the validity of a product. This paper presents a study of evaluation as a persuasive strategy in product pitches. We combine Multimodal Discourse Analysis ...