Listar por tema "Multimodality"
Mostrando ítems 1-14 de 14
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A Multimodal Approach to Storytelling in TED Talks
Universitat Jaume I (2017-09-09)Multimodality has recently emerged within the area of discourse analysis as a research tendency the objective of which is to understand how all the semiotic modes beyond language significantly contribute to the exchange ... -
Anti-Child Trafficking Messages in Music: A Multimodal Critical Discourse Analysis
Universitat Jaume I (2021-06-10)The huge social impact of technological networks has manifested how useful multimodality is in contemporary communication and in its meaning-making process. Over the last years, some multimodal studies have focused on ... -
Approaching the Construction of Multimodal Masculinity in a Sample of Picture Books With Two-men Families
Universitat Jaume I. Institut Universitari d’Investigació Feminista i de Gènere Purificación Escribano. (2019-12-01)The aim of this paper is to approach the representation of fathers and their construction of masculinity in a sample of picture books with two-father families published in the last decade, paying attention to the relationships ... -
Exploring translation strategies in video game localization
Universitat Jaume I (2012)This paper addresses the issue of video game localisation focusing on the different strategies to be used from the point of view of Translation Studies. More precisely, the article explores the possible relation between ... -
Learning Multimodal Discourse Strategies in the EFL Classroom
Universitat Jaume I (2019)English as a L2 teaching in secondary education in Spain has long been tackled as a linguistic subject focused on speech and writing without introducing multimodal strategies to complement the use of the language itself. ... -
Multimodality in medicine: How university medical students approach informative leaflets
Elsevier (2018)This study aims to analyse multimodality in medical leaflets to see how images and other semiotic modes combine with text-flow, adding meaning to the message and broadening the communicative spectrum. Traditionally, in ... -
Multimodality in the EFL classroom a proposal to improve Spanish EFL students' oral skills
Universitat Jaume I (2020-06-12)This end of master’s degree project approaches the topic of multimodality from the perspective of social semiotic multimodal analysis and its implications within the education landscape. Considering the importance of ... -
Museos para todos: la traducción e interpretación para entornos multimodales como herramienta de accesibilidad universal
Universitat Jaume I (2012)La Traducción Audiovisual (TAV) tiene la responsabilidad científica de desarrollar metodologías de análisis para el fenómeno textual de la multimodalidad así como para sus estrategias de traducción, a la vez que ha de ... -
Museums for all: translation and interpreting for multimodal spaces as a tool for universal accessibility
Universitat Jaume I (2012)Audiovisual Translation (AVT) has a scientific responsibility to develop analytical methodologies for the textual phenomenon of multimodality, and for the translation strategies associated with it. At the same time, it ... -
Political Cartoon Discourse: Creativity, Critique and Persuasion
Publicacions de la Universitat Jaume I (2019-11-06)This paper aims to explore the potential of political cartoon discourse for creativity, critique and persuasion, in the representation of social actors and events and in the evaluation of the consequences of Brexit. The ... -
The portrayal of intergenerational bilingual contexts in TV seriesfrom a multimodal perspective: the case ofthe Villanueva familyin Jane the Virgin
Universitat Jaume I (2021-06-09)Over the last few decades, television and film companies have started to show more linguistic diversity in their productionsby portraying bilingual and even multilingual scenariosin anattemptto ... -
Towards a multimodal perspective to assess pragmatics: a study based on complaints-responses to complaints
UNED. Facultad de Filología (2019)The purpose of this study is to provide insights into pragmatic assessment in terms of appropriateness from a multimodal perspective at a conversational level. The study involved the design of a rubric for assessing pragmatic ... -
Using questions in non-interactive presentations: multimodal analysis of an audience-engaging strategy
Ibérica. Revista de la Asociación Europea de Lenguas para fines específicos (AELFE) (2023-12-15)Open science, an approach based on making research available and understandable to everyone, is currently attracting considerable attention. Online genres are a well-accepted means of democratizing science and spreading ... -
When pointing becomes more than pointing: Multimodalevaluation in product pitches
Elsevier (2020)The main function of a product pitch is to convince an audience of the validity of a product. This paper presents a study of evaluation as a persuasive strategy in product pitches. We combine Multimodal Discourse Analysis ...