Listar por tema "Monomodal"

Mostrando ítems 1-1 de 1

    • closedAccess   Analysis of Metaphors in Sports and Drinks Advertisements 

      Gomis Magriñán, Lucía Universitat Jaume I (2017-10-05)
      The aim of this paper is to reveal and analyze the argumentative value of metaphors as a resource present in advertisements. It proposes, in turn, an analysis and identification of such metaphors, focusing on the complex ...