• openAccess   Marketing plan for Ausiàs Bookshop 

      Mezquita Rodríguez, Arantxa Universitat Jaume I (2015)
      Ausiàs Bookshop/Stationery is a small family business located on Calle Ausiàs March, 32 in Vila-real (Castellón). It sells products such as textbooks, books for entertainment, school supplies and a lot of accessories ...
    • openAccess   Marketing plan of Bolsabooks 

      Muñoz Server, Isabel Universitat Jaume I (2016-06-13)
      Bolsabooks is a little company specialized in buying and selling second-handed academic books in Pamplona. This idea of businesses was adopted, from similar businesses that already exist in the Nordic countries and the ...