Listar por tema "E-satisfaction"

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    • openAccess   Online drivers and offline influences related to loyalty to airline websites 

      Sánchez-García, Javier; Forgas-Coll, Santiago; Palau-Saumell, Ramon; Huertas-García, Rubén Elsevier (2012)
      This paper explores users loyalty to airlines’ websites, by examining differences among users belonging to the Y, X and baby boomer generations. The results indicate that to obtain users loyalty to a company’s site, it is ...