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    • openAccess   Marketing plan: frutas y verduras hermanos Medina 

      Medina Navalón, Lorena Universitat Jaume I (2015)
      Frutas y Verduras Hermanos Medina (FYVHM) is a family business founded in 1970, by Manuel Medina, currently the two sons Manolo and Emilio are owners of the firm and the ones leading it. They operate in five municipalities, ...