• openAccess   Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain 

      Brkanlić, Sandra; Sánchez-García, Javier; BRESO, EDGAR; Brkić, Ivana; Ćirić, Maja; Tatarski, Jovana; Gardašević, Jovana; Petrovic, Marko MDPI (2020)
      This paper explores the impact of marketing mix instruments on the students’ satisfaction in faculties in the Republic of Serbia and Spain, with the aim of determining how significant the effects of each marketing mix tool ...
    • openAccess   The Pandemic of SARS-CoV-2 as a Worldwide Health Safety Risk 

      Puvača, Nikola; Lika, Erinda; Brkanlić, Sandra; BRESO, EDGAR; Ilić, Dragan; Kika, Tana Shtylla; Brkić, Ivana Faculty of Economics and Engineering Management in Novi Sad, University Business Academy in Novi Sad (2021)
      The novel SARS virus, known as SARS-CoV-2, and the disease it causes, are acknowledged as a worldwide pandemic, thus breaking confusion on natural life and economies over the globe. The magnitude of the outbreak of ...