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Plan de comunicación para el barrio de Ruzafa (Valencia)
Mateo Callado, Lorena; Gómez Arcís, Raquel Universitat Jaume I (2016-11-18)The present communication plan aims to be able to know the importance of a well-managed brand, as a key tool for the achievement of communicational success in a territory. In order to achieve this we will proceed to analyze ...